Charlotte Tilbury Tops Social Impact Rankings in Beauty Industry
Charlotte Tilbury Tops Social Impact Rankings in Beauty Industry
In a remarkable achievement, Charlotte Tilbury has been recognized as the beauty brand with the most significant social impact, according to the latest rankings from Dash Social. The renowned make-up, skincare, and fragrance brand, owned by Puig, has secured the top position on the Total Social Impact Score (TSI) leaderboard, outperforming its competitors by a staggering margin.
The TSI ranking evaluates social signals across various platforms, including TikTok, Instagram, Facebook, and Pinterest, from 2016 to October 31, 2025. Charlotte Tilbury’s performance was found to be an astonishing 640 times higher than the industry benchmark, solidifying its status as a leader in social engagement.
Following closely behind is Colourpop, another US cosmetics brand, which achieved a score 447 times above the industry average. Rounding out the top three is Fenty Beauty, the brainchild of singer Rihanna, which boasts a social impact 407 times greater than the average.
Charlotte Tilbury’s success can be attributed to its Instagram-first strategy, which emphasizes collaboration with creators and community engagement. Notably, Instagram accounted for 62% of the brand’s total score, highlighting the platform’s pivotal role in its marketing approach.
The top five is completed by Selena Gomez’s Rare Beauty and MAC Cosmetics, owned by Estée Lauder, with scores of 384 and 312 times the average, respectively.
Maggie Hickey, Executive VP of Marketing at Dash Social, commented on the significance of the TSI, stating, “Social marketing has never been more powerful, or harder to measure. We have all chased the metric of the moment, but the real question is constant: Are we driving measurable value? TSI brings social’s full impact into view, giving teams the clarity to drive what comes next.”
Other notable brands in the top ten include Huda Beauty, Morphe, e.l.f. Beauty, Anastasia Beverly Hills, and Maybelline, showcasing a diverse array of players in the beauty industry.
As brands continue to navigate the complexities of social media marketing, Charlotte Tilbury’s achievement serves as a benchmark for others aiming to enhance their social impact and engagement.
