Jennifer Aniston Launches New Powder Perfect Dry Shampoo from LolaVie: Everything You Need to Know!

Jennifer Aniston Launches New Dry Shampoo Ahead of LolaVie Anniversary

By [Your Name]

Jennifer Aniston is adding another feather to her cap as she gears up to launch her latest product, the Powder Perfect Dry Shampoo, from her haircare brand, LolaVie. This exciting release comes just in time for the brand’s anniversary, marking a significant milestone in Aniston’s journey as a beauty entrepreneur.

As the star of the hit series The Morning Show, which premieres on September 17, Aniston is juggling multiple projects, including her role as both star and executive producer for an adaptation of Jennette McCurdy’s memoir, I’m Glad My Mom Died. Yet, her passion for haircare remains a top priority.

Since founding LolaVie in 2021 with her Glossing Detangler, Aniston has been committed to creating high-quality, naturally-derived products. The new dry shampoo, her 12th product, promises to deliver a clean feel and added volume without the use of aerosols or talc. “It took a while, and it was quite messy, in the best way,” Aniston shared in an exclusive interview with PEOPLE. “We wanted it to be a product that did more than just mask oil. It gives the roots a little lift.”

The Powder Perfect Dry Shampoo is designed to be multipurpose, providing texture and freshness in seconds. Aniston tested the product extensively, even using it during a recent photo shoot, where her longtime hairstylist, Chris McMillan, praised its effectiveness.

In a departure from previous packaging, the new dry shampoo features a sleek black bottle, which Aniston describes as a stylish addition to her product line. “As a creative, I love that this is just a different version of creating,” she said, reflecting on the product development process.

Aniston’s commitment to using natural ingredients has been a driving force behind LolaVie. “Knowing that you can actually get to a result that you want, it just takes a little time, has been really, really wonderful and fun,” she remarked.

Beyond her human clientele, Aniston’s love for animals shines through in her product line, including the Puppy Love Dog Shampoo, which benefits her nonprofit, the Clydeo Fund. Her dogs, Clyde and Lord Chesterfield, have inspired her to create products that cater to furry friends as well.

With the launch of the Powder Perfect Dry Shampoo, Aniston continues to prove that she is not just a Hollywood icon but also a dedicated entrepreneur. “It’s a big job — a tremendous amount of work — but I love it,” she said.

Fans can shop the new LolaVie Powder Perfect Dry Shampoo now at ulta.com and lolavie.com, just in time to elevate their haircare routine.