Beyoncé’s Cécred Hair Care Line Teams Up with ‘Love Island’ Star Serena Page: Watch the Ultimate Cécred Experience

Beyoncé’s Cécred hair care line has once again taken the internet by storm, this time with a new collaboration featuring “Love Island” star Serena Page. In a recent video released as part of the brand’s series, “Who’s in the Cécred Salon,” Page receives the ultimate Cécred experience from the brand’s Director of Education, Dr. Kari Williams.

During the 8-minute video, Page discusses the current state of her hair, which had been in braids for over ten weeks while she was filming “Love Island” in Fiji. Now, she’s ready for a middle-part “buss down” hairstyle and is excited to give her hair some much-needed TLC.

Dr. Williams treats Page to the full Cécred experience, using products like the reconstructing mask treatment, clarifying shampoo, exfoliating scalp scrub, and hydrating conditioner. The video also features some candid moments with Page’s boyfriend and fellow “Love Island” star Kordell Beckham, who makes a cameo appearance.

Before the video’s release, the Cécred Instagram account teased Page’s appearance in the salon, leading fans to speculate about the islander’s involvement. Page is just the latest in a series of prominent figures to team up with Beyoncé’s hair care brand, with Grammy Award-winning singer Victoria Monet also making an appearance in a previous episode.

Beyoncé launched her Cécred hair care line earlier this year, inspired by her experiences growing up in her mother’s hair salon. The singer has always been passionate about hair care and nurturing, and her new venture aims to continue her mother’s legacy of celebrating and caring for women’s hair.

Fans can follow Caché McClay, the USA TODAY Network’s Beyoncé Knowles-Carter reporter, on Instagram, TikTok, and Twitter for more updates on the singer’s latest projects.