LPGA Appoints Monica Fee as Chief Sales and Partnerships Officer
LPGA Appoints Monica Fee as Chief Sales and Partnerships Officer
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In a significant move aimed at bolstering its commercial strategy, the Ladies Professional Golf Association (LPGA) has announced the appointment of Monica Fee as its new Chief Sales and Partnerships Officer, effective at the start of next year. Fee will play a pivotal role in shaping the LPGA’s global sales and partnership strategy, focusing on driving revenue through official marketing partnerships and tournament title sponsorships.
With nearly two decades of experience in the sports and entertainment industry, Fee brings a wealth of expertise to her new role. A graduate of Elon University with a degree in psychology, she most recently served as the Senior Vice President and Head of Global Partnerships at LIV Golf, where she was instrumental in building the league’s commercial enterprise from the ground up. Her leadership in global sales, partner management, and brand development has positioned her as a formidable force in the industry.
In her new capacity at the LPGA, Fee will be tasked with cultivating strategic partnerships across key categories, expanding global sponsor investment, and enhancing the value of LPGA sponsorships. This includes overseeing official marketing rights, tournament title partnerships, media, hospitality, digital platforms, and athlete storytelling. Additionally, she will work to deepen relationships with players, partners, tournament operators, and other key stakeholders, all while developing innovative approaches to commercial growth.
LPGA Commissioner Craig Kessler expressed his enthusiasm for Fee’s appointment, stating, “Monica brings incredible energy, a ton of passion for golf and leading teams, and a reputation for delivering results. As we continue to elevate the LPGA’s commercial momentum and global reach, her vision and track record make her the ideal leader to build meaningful partnerships and unlock new growth for the organization.”
Fee herself is equally optimistic about her new role. “The LPGA is at an extraordinary moment in its history — one defined by momentum, purpose, and global opportunity,” she remarked. “I’m excited to help shape its next chapter by building partnerships that elevate women’s golf and connect the LPGA’s values with leading brands around the world.”
As the LPGA continues to gain traction and visibility on the global stage, Fee’s leadership is expected to play a crucial role in driving the organization’s commercial success and expanding its influence in the world of sports. With her proven track record and passion for the game, the future looks bright for the LPGA under her guidance.
